COMMERCIAL PROOF

Evidence
matters.

A serious supply conversation needs more than a product description. It needs a clear specification, appropriate testing and the right documentation for the intended market.

WHAT WE CHECK

Build the requirement around evidence.

We use a specification-led process so buyers can discuss product, testing and documentation with a clearer understanding of what needs to be established.

AUTHENTICITY

NZ export definition

New Zealand MPI states that honey labelled as mānuka for export must be tested by an MPI-recognised laboratory against the five-attribute definition: four chemical attributes and one mānuka pollen DNA marker.

Understand the testing framework →
DOCUMENTATION

Batch evidence

A commercial buyer may need certificates of analysis, test results and export documentation appropriate to the product and destination market.

Review documentation →
MARKET

Destination requirements

Export requirements are not identical in every market. The intended destination should be part of the initial commercial specification.

Review export requirements →
OFFICIAL SOURCES

Start with the
primary sources.

New Zealand's Ministry for Primary Industries provides the regulatory framework for mānuka authenticity and honey export requirements. Apiculture New Zealand represents sectors across the honey and bee products industry.

MPI: Mānuka honey testing →
MPI: Steps to exporting →
Apiculture New Zealand →

NO UNVERIFIED CLAIMS

We won't substitute
marketing for evidence.

We do not present MGO as a complete authenticity test, treat MGO and UMF™ as interchangeable, or imply that a generic certificate automatically satisfies every destination market.

Where a requirement is market-specific, the buyer brief should identify the market so the appropriate documentation and compliance pathway can be considered.

Explore Mānuka Intelligence →
COMMERCIAL NEXT STEP

Turn the requirement into a
structured sourcing brief.

Application, market, grade, volume, format and timing are the starting point.

Build your sourcing brief → Supplier Network
DOCUMENTATION EXAMPLE
Representative laboratory COA guide

See the minimum analytical information supplied with exported Manuka Solutions honey and how to read the batch-specific certificate.

Access sample COA guide →