MĀNUKA FOR BEVERAGES

Mānuka Honey for Beverage Development.

Beverage projects need an ingredient specification that fits the finished drink, process and market.

THE BUYER VIEW

Specify the finished product.

For beverage development, the commercial brief can extend beyond a mānuka grade. Product developers may need to consider flavour contribution, sweetness, colour, viscosity, process conditions, pack format and the regulatory requirements of the destination market.

COMMERCIAL CONTEXT

Build the brief around the market.

The practical starting point is the finished beverage. Define the product concept, target market and expected volume, then specify the mānuka characteristics and documentation required to support the project. Exact supply options should be confirmed against the final brief.

SOURCING

Turn requirements into a commercial brief.

If you are developing a beverage and need help turning the concept into a sourcing specification, use the Sourcing Engine and include the product format, market and project timing.

COMMON QUESTIONS
What information is useful for a beverage sourcing brief?

Product type, destination market, expected volume, required mānuka specification, preferred format, timing and any process or documentation requirements that are important to the project.

Should the honey grade be chosen first?

Usually the finished beverage and market should define the requirements. The grade is one part of the overall ingredient specification.

Can the sourcing brief include development-stage projects?

Yes. Include the project stage and timing so the commercial discussion can be structured around the actual requirement.

NEXT STEP

Build a sourcing brief
for your market.

Build a sourcing brief →