THE BUYER VIEW
Specify the finished product.
For beverage development, the commercial brief can extend beyond a mānuka grade. Product developers may need to consider flavour contribution, sweetness, colour, viscosity, process conditions, pack format and the regulatory requirements of the destination market.
COMMERCIAL CONTEXT
Build the brief around the market.
The practical starting point is the finished beverage. Define the product concept, target market and expected volume, then specify the mānuka characteristics and documentation required to support the project. Exact supply options should be confirmed against the final brief.
SOURCING
Turn requirements into a commercial brief.
If you are developing a beverage and need help turning the concept into a sourcing specification, use the Sourcing Engine and include the product format, market and project timing.