THE BUYER VIEW
Specify the finished product.
For wellness and functional products, the ingredient brief should be separated from marketing claims. Start with the product format, intended market, required mānuka specification, volume, documentation and packaging needs.
COMMERCIAL CONTEXT
Build the brief around the market.
Regulatory treatment can differ by jurisdiction and product category. Product claims, labelling and composition requirements should therefore be confirmed for the destination market rather than inferred from the honey grade alone. Manuka Solutions focuses on structuring the commercial sourcing requirement; final regulatory decisions remain with the brand and its advisers.
SOURCING
Turn requirements into a commercial brief.
If your product is still being developed, start with the application and market in the Sourcing Engine. This creates a clearer commercial brief before supply options are discussed.